Ireland’s Food and FMCG Consulting
The FMCG Expert
Category Consulting
StartUp Consulting
Sales and Business Consulting
Let me help you be successful.
- Do you need in depth category advice?
- Are you starting up a food or FMCG business?
- Do you need support convincing customers about your product?
Then don’t hesitate to get in touch.
About Me
14 YEARS OF EXPERIENCE IN THE FOOD AND FMCG INDUSTRY
I spent 14 years being focused on shoppers and consumers. Understanding customers and consumers is the key to turn a business into a success story.
INTERNATIONAL BUSINESS EXPERIENCE
Having worked in all key markets across Europe (Germany, Austria, Switzerland, UK, Ireland, France, Spain, Italy) I have the necessary experience to know how you can be successful with your project.
I KNOW BOTH MANUFACTURER AND RETAIL SIDES
I worked for smaller manufactures, large multinational manufacturers and for retailers. Knowing both sides of the business is a key enabler for your business as I can provide the essential information how you can be successful.
MULTIPLE CATEGORY EXPERIENCE
I have worked in food categories, in near-food categories and in healthcare categories. I know the roles that different categories play and the differences of shoppers shopping in these categories.
8+ countries
Worked in all major European markets
14 years
experience in Food & FMCG businesses
Manufacturer and Retail
I worked in national and multinational businesses as well as in retail
6 categories
I have worked in different categories incl. food, near food and healthcare
How I can help your business?
I am working with companies in different stages of their business cycle. From startup companies looking for advise on getting their products on shelf over established companies that need best practices on category management – up to retailers that need some fresh eyes on a specific category.
Category Consulting
Ranging and Merchandising is one of the key areas for sustainable category growth. Let us help you grow your category.
Start-Up Consulting
Starting a food / FMCG business can seem to be overwhelming. I can help you focus on the key elements of your business for a successful launch.
Sales Consulting
Having been responsible for a buying and category management team at a leading retailer, I know the importance of retail category thinking. Let me advise you how to get your product on shelf.
Business Consulting
You might have a great product that shoppers want to buy. That’s a great start for being successful. It’s just the start though. Let me help you turn your product into a successful business.
How I work
To make sure that you get the best experience, I have a proven way of working
Understand
Let’s set up a first meeting for me to understand your problem and how I can help you specifically.
Plan
I will make a plan if and how I can support you with your project.
Deliver
If we agree, we’ll start working on your project.
Office Location
Wexford
Haggardtown, Killinick, Co. Wexford
What Our Clients Say
Don’t take just my word. Here’s what my clients say
Nadja Muggli
Multinational Food Business
Felix has a structured and efficient mode of operation. With his well-thought-out category analyses he contributed to the success of the company. It was a pleasure to work with Felix: He has a pleasant and cooperative personality and is a great team-player.
Thomas Schmid
Leading European Retailer
Felix Oster convinces with very strong analytical skills and his passion for his tasks and his products. He is a direct and motivating team leader, straightforward but always in an empathetic way. His marketing skills are outstanding.