Category Consulting
Category Consulting for Retailers and Manufacturers
Category Management can easily seem complicated and impenetrable. In today’s world, a lot of data is available to make decisions on ranging and merchandising.
However, I have seen many companies getting lost in too much data and instead of making correct decisions leading to growth, deciders made decisions that were either simple (e.g. ABC analysis) or easily understandable.
The decisions that are needed for sustainable growth are might be different. Maximising shopper satisfaction is not easy – especially if there’s limited experience with shopper insights, shopper behaviour and ranging and merchandising.
My key principles
Triple win
Sustainable growth can only happen with manufacturers, retailers and shoppers all benefitting.
Shopper focus
Shoppers are powerful. They decide how they spend money – and if they are willing to spend it in your shop on your product.
Insight based
We all like some products or dislike others. This doesn’t matter, decisions need to be based on insights, not personal preference.
Result driven
I focus on the result being positive – not the way to get there.
Efficiency
I will look at different routes to success first – and then make a decision about the most efficient way to success.
Effectiveness
I have the goal in mind. It doesn’t matter how fast we run – if we’re going the wrong way we won’t succeed.
Let’s collaborate on your project
Ranging
Getting the right range of products in store.
Merchandising
Making sure that products are organised efficiently.
Category Growth
How to get growth back into your category.
How I Work
To make sure that you get the best experience, I have a proven way of working
Understand
Let’s set up a first meeting for me to understand your problem and how I can help you specifically.
Plan
I will make a plan if and how I can support you with your project.
Deliver
If we agree, we’ll start working on your project.
FAQs
Loads of experience in multiple categories across major countries helped me get the necessary understanding how to generate sustainable growth.
It’s easy to generate short term growth. The tricky part is to be successful in the long term and to generate that all important triple win.
Let me help you understand how to grow your business and your category.
Of course I do, both in retailers and with food / FMCG manufacturers.
One example in retail: After the second year working on my category, this was the only category in the whole company that was growing volume, growing value, growing % profit, growing absolute profit, growing market share vs. the main competitor and growing market share vs. Discounters.
Want to learn how? Get in touch now!