Focus Areas
I help FMCG companies generating sustainable growth
I am working with companies in different stages of their business cycle. From startup companies looking for advise on getting their products on shelf over established companies that need best practices on category management – up to retailers that need some fresh eyes on a specific category.
Category Consulting
Are you struggling growing a specific category? Are you a food manufacturer with a Category Management project coming up? Don’t hesitate to get in touch
Start-Up Consulting
Are you running a start-up food or FMCG business? Are you looking to get a listing in the major retailers? Let me help you achieve your targets.
Sales Consulting
Having worked in a major retailer myself, I know how retailers think. Let me advise you how to get your product on shelf and improve your performance – and the total category, too.
Business Consulting
You might have a great product that shoppers want to buy. That’s a great start for being successful. It’s just the start though. Let me help you turn your product into a successful business.
How I Work
To make sure that you get the best experience, I have a proven way of working
Understand
Let’s set up a first meeting for me to understand your problem and how I can help you specifically. We agree if and how we will continue working together.
Act
We will work together on solutions specifically tailored to your business needs.
Deliver
By the end of the process we will have developed specifically adapted solutions that will help you solving your problems.
FAQs
Loads of experience in multiple categories across major countries helped me get the necessary understanding how to generate sustainable growth.
It’s easy to generate short term growth. The tricky part is to be successful in the long term and to generate that all important triple win.
Let me help you understand how to grow your business and your category.
Of course I do, both in retailers and with food / FMCG manufacturers.
One example in retail: After the second year working on my category, this was the only category in the whole company that was growing volume, growing value, growing % profit, growing absolute profit, growing market share vs. the main competitor and growing market share vs. Discounters.
Want to learn how? Get in touch now!